What helps India’s BJP get lower Facebook rates? Divisive content

New Delhi, India – In October 2020, in the lead-up to the assembly elections in the eastern Indian state of Bihar, the Bharatiya Janata Party (BJP) ran an advertisement on Facebook insinuating that rival Rashtriya Janata Dal’s chief ministerial hopeful Tejashwi Yadav was instrumental in getting a politician killed.

Emotionally and politically charged content has helped the BJP get an advantage on Facebook

The advertisement headline read: “Tejashwi Yadav threatened RJD worker Shakti Malik and said, ‘I am Lalu Prasad’s son and deputy chief minister, if you raise your voice I shall get you killed.’ The threat was real. Shakti Malik was killed.”

To Know More: https://www.aljazeera.com/economy/2022/3/17/facebook-algorithm-favours-polarising-politics-helps-bjp